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Category: Sevens

Seven Things I’ve Learned About Persuasive Writing

by Paul Santhouse on February 1, 2012October 24, 2024

(1) Keep it personal. This is a conversation, not an announcement. (2) Show respect. Assume a reader more intelligent than yourself. (3) Be honest. Never resort to hype. (4) Make your point. Why does this matter? (5) Allow yourself to feel. Speak to the mind and heart. Identify with your reader. (6) Write visually. Evoke […]

Seven Things I’ve Learned About Sermons

by Paul Santhouse on January 30, 2012November 12, 2017

(1) Interest and time are inversely proportional. The greater my interest, the shorter the sermon. (2) Interest and investment are directly proportional. The more you put in, the more I take out. (3) If it’s where I live, my attention is yours to lose. (4) The more you care about me, the more I’ll hear. […]

Seven Things I’ve Learned About Leadership from a Review of the New Petraeus Book*

by Paul Santhouse on January 24, 2012November 12, 2017

(1) Get the big ideas right. (2) Communicate the big ideas. (3) Oversee the implementation of the big ideas. (4) Capture your best practices and lessons and cycle them back through the system to help refine your big ideas. (5) Don’t be afraid to disregard rank when someone exhibits characteristics you value, such as brains, […]

Seven Things I’ve Learned About Hospitality

by Paul Santhouse on January 18, 2012November 12, 2017

(1) Make guests feel at home. What’s ours is yours. There’s the fridge and here’s a house key, local map, and schedule of events. Come and go as you please, and let us know when to expect you for meals. (2) Provide privacy. Phone calls, personal conversations, spiritual renewal, and daily hygiene are best kept […]

Seven Things I’ve Learned About Assumptions

by Paul Santhouse on January 13, 2012November 16, 2017

(1) Assumptions are self-imposed barriers. (2) You can tell an assumption by its generalized finality. We could never; There’s no way; That won’t fly; Wait till management gets wind of this; It’s the only thing we can do . . . (3) Heeding assumptions is like making decisions based on rumors. Assumptions and rumors are cut from […]

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