When writing for young men

Society can give its young men almost any job and they’ll figure how to do it. They’ll suffer for it and die for it and watch their friends die for it, but in the end, it will get done. That only means that society should be careful about what it asks for.*

When writing or publishing for our readers — especially young men — it’s crucial to visualize outcomes. Are they worthy of the readers we’re serving? Are we aiming high enough? Weighing their irrepressible will to achieve and overcome?

Honoring the reader is the lynchpin to our epic partnership.

* This statement appears on page 154 of War, by Sebastian Junger. A sobering and thought-provoking snapshot of the war in Afghanistan, War also speaks to the nature and strength of America’s young men.

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